Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

"We can be blind to the obvious, and we are also blind to our blindness." –Daniel Kahneman Cognitive dissonance, a psychological phenomenon first identified by Leon Festinger in 1957, refers to the ...

Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink—say, one that comes in a plastic bottle—and quench your thirst, only to find ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...