The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

The agency highlights that website design now plays a direct role in AI search visibility. Page structure, semantic HTML, performance, accessibility, schema markup, and content hierarchy all influence ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

The issue was notable for Justice Anthony M. Kennedy’s concurrence in saying that the court went astray in a 1992 decision on online sales taxes. By Adam Liptak Data brokers say they want to correct ...

Harold Morgenstern is joining Byron Allen’s Allen Media Group (AMG) as President of Direct Advertising Sales & Partnerships. Morgenstern will oversee all direct digital advertising sales, brand ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct marketing purposes (see the updated guidance here in French and ...