Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

How Governance-by-Design Frameworks Are Reshaping Responsible AI in Enterprise Systems As artificial intelligence cont ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

There’s certainly a school of thought that ties digital analytics team success to the bottom line…did you make money, did you save money? And then there is the customer satisfaction perspective…do ...

Amazon CEO Jeff Bezos is quoted as saying, “What’s dangerous is to not evolve.” His company has followed this mantra to the point where you can’t tell any more if Amazon is a retail, media, or tech ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

The web flipped, thus measurement has to flip with it.

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

In the heart of Makati City, a significant gathering unfolded on the evening of Nov. 14, as industry leaders and innovators convened for an event titled “Navigating the Future: Why do you need Digital ...

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises ...