Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos ...

What kind of logo is right for your brand? This is the question researchers set out to answer in one of our most popular articles from last week. They wanted to know whether brands benefit more from ...

It has been 20 years since activist Naomi Klein’s harsh book about the dark underbelly of consumerism, “No Logo: Taking Aim at the Brand Bullies.” Among the alleged brutes she identified were McDonald ...

Descriptive logos ‘could boost net sales’ – New research has found that descriptive logos (ie, logos that contain text or visuals that communicate what product or service a brand offers) can tangibly ...

New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos ...