Loyalty has always meant different things to different people, but unpacking the different perspectives could mean millions of dollars in sales revenue for CPG brands and grocery retailers. 84.51°, ...

Loyalty programs are everywhere and have been one of the most talked about topics in the quick-service restaurant industry of late. Forty-seven percent of diners now use at least one loyalty program, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Psychological research suggests loyalty is built in two places: consistency between words ...

Despite seemingly every store offering its own loyalty program, shoppers, on average, have 10 loyalty cards in their wallet, according to the new Living Loyal study from customer engagement agency The ...

Loyalty is an important component of any business. Not only do you need loyal employees who care about your business, but you also need loyal customers to keep your business thriving into the future.

Welcome to the first in a series a monthly columns by Rick Ferguson, the editorial director of loyalty marketing servies provider Colloquy (www.colloquy.com). Colloquy teaches an ongoing series of ...

Loyalty isn’t a new phenomenon, but with the likes of Boots, Vodafone and BMW looking to ramp up their offerings, its growing importance is clear. That being said, participation in loyalty schemes on ...