Zartico and MMGY Global are partnering to help tourism organizations better measure and optimize digital marketing ...

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

In Google Analytics 4 (GA4), attribution models aim to answer one of marketing’s most persistent questions: which channels drive results? The catch is that different models can give you different ...

Discover how AI, interoperable tools, and view-through attribution are reshaping B2B marketing. Learn how marketers will drive measurable results, optimize campaigns, and prove value in 2026.

As enterprises increasingly rely on AI-driven decision systems to manage customer engagement, marketing attribution, and operational intelligence, a small group of senior data architects has emerged ...

Media.net, a search intent-powered supply-side platform (SSP), today announced a partnership with Claritas, a provider of data-driven marketing attribution and optimization technology, introducing a ...

Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets, and marketers strive to demonstrate the effectiveness of ...