Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Data clean rooms, a buzzy term that’s gained currency among the ...

Over the past couple of years, data clean rooms have emerged as the next big thing in marketing. Meta has one. Disney has one. Walgreens has one. At a time when privacy regulations are starting to ...

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...