Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Personalized customer service goes beyond addressing customers by their names or asking how their day is going. In today’s data-heavy marketplace, personalization means leveraging customer and ...