Customer reviews and ratings play a key role in the customer journey, with as many as 98% relying on them to inform their purchasing decisions. When you know that your products and services are of ...

Online reviews have become the digital backbone of consumer decision-making. Whether shopping for a home, selecting a he ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

Studies show that over 93% of consumers read online reviews before choosing local services, yet small businesses consistently ...

Justin Rosenberg starts his morning by looking at two things: his sales reports and a list of customer reviews aggregated from Google, Yelp, and any other platform where customers can rate, star, or ...

Federal Trade Commission staff sent letters to 10 companies, warning them of potential violations of the agency’s Consumer Review Rule, which governs how product reviews and testimonials can be used ...

To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec From five-star raves to one-star eviscerations, Amazon product reviews can provide shoppers ...

On August 22, 2024, the U.S. Federal Trade Commission (FTC or the “Commission”) finalized its Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (“Final Rule”). The Final Rule ...

As previously covered here, the Federal Trade Commission has recently warned businesses to comply with the FTC Consumer Review Rule. These letters confirm, for example, that companies violating the ...