Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

One of the more remarkable traits of generative AI is its ability to produce creative work, whether it’s text, images or video. This capability has spurred businesses to experiment with the technology ...

While AI tools can dramatically reduce costs and streamline creative workflows, one risk for agencies integrating them into their client work is producing content that feels manufactured. Messaging ...

In today’s business landscape, every department has its essential software infrastructure – Salesforce for sales teams, GitHub for engineers, HubSpot for marketers – but creative teams have been left ...

In an era where algorithmic recommendations and viral trends dominate the entertainment landscape, the question of how artists create work with lasting significance has taken on new urgency. While ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

People tend to want the creative content they consume—be it music, visual art, or literature—to be the work of a human rather than a machine. At least that’s what we say. New research, however, by ...

Photo: Winners of the 2024 Lab Venture Challenge competition. For faculty, staff and students at the University of Colorado engaged in research, invention or creative work, commercialization offers a ...

Reflecting on the past year of research and innovation at the University of Colorado Boulder, the word that comes to mind is "resilience." I'm proud that we attracted $767 million in funding. I'm even ...

Atlanta’s The Scale Creative introduces a fresh, authentic approach to recruitment video production with scalable, remote storytelling for modern workplaces ...