Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

Mented Cosmetics founders Amanda E. Johnson and KJ Miller (Photo provided by Mented Cosmetics) Mented Cosmetics changed the beauty industry for the better when it was founded in 2017. Mented Cosmetics ...

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...

If you’re skeptical about the claims made by cosmetics firms about the attributes of their lotions and potions, you’re not alone. A new study shows how little truth there seems to be in those glossy ...

Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...

The personal care business has thousands of brands that are all competing for the same customers. Not only are companies vying for attention on supermarket shelves, but they also have to stand out ...

On September 2, new guidelines for the lawful promotion of cosmetic services such as injectables, PRP treatments, thread lifts, and fillers, will take effect. Alison Lee, director of advertising ...

Five-year-old Hero Cosmetics made $100 million in sales in 2021, much of it on Amazon. Aaron Mizrahi leads Hero Cosmetics' Amazon ads operation in the cutthroat skin care category. He shared how his ...