Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Core values are the DNA of any organization. They can’t just be words on your website or live on a conference room wall. They must be the backbone of a company’s culture, how you behave as an ...

Forbes contributors publish independent expert analyses and insights. Exec coach & former Microsoft CFO. Writes on leadership. Most senior executives have an intuitive sense of their core values—but ...

Today’s leaders face increasingly complex decisions and moral puzzles, often without a clear compass to navigate them. Many are weighing painful cost-cutting measures due to economic uncertainty and ...

Leaders follow core values when making tough decisions. The organization has a set of core values. The top three are inextricably connected. It would seem that one of the leader’s key roles is to ...

To sustain team momentum and cohesion, leaders must actively translate vision and values into daily behaviors. Here, five members of the Bizwomen Leadership Council explain how they create and ...

When hiring for leadership, superficial perks like bean bags and kombucha won’t ensure success. Instead, aligning leadership with core company values can foster innovation and collaboration and make ...

In a powerful letter to ice cream fans everywhere, Ben & Jerry’s co-founder Jerry Greenfield resigned after 47 years, citing silencing by parent company Unilever. I’ve long said that leaders with ...