Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...

Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support for conversion ...

At its core, credit card EMI conversion lets you transform a large transaction into a series of monthly payments. Instead of ...

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business ...

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...