Lightspeed introduces Meta Conversions API integration for retail customers

Shares of Lightspeed Commerce (LSPD) rose about 2% in early trading on Friday after the company said it has launched an integration with Meta Platforms' (META) Conversions API that will allow retail ...
TMCnet

Lightspeed Commerce Integrates with Meta Conversions API to Help Retailers Measure In-Store Sales From Digital Ads

With Lightspeed with Meta Conversions API, retail merchants can connect their stores directly to Meta, automatically sync their in-store product catalog, and securely send point-of-sale transactions ...
Searchenginejournal.com

Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...
adexchanger

Facebook Conversions API

In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...