Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

Why more consumers prefer AI-enhanced shopping - and still expect the human touch ...

The framing is the latest spin that executives are adopting to justify lackluster shopping, said Sucharita Kodali, a retail analyst at Forrester. “Choiceful is coded language for: Sales or units are ...

The iCubesWire report suggests influencers spark interest, but buyers research further, 41% visit brand sites and only 11% ...

When it comes to new technology, cost is very often the biggest source of anxiety for today’s consumer. In an era of economic volatility and uncertainty, the ability to purchase new tech, like a ...