Microsoft is tightening its advertising standards. The company announced that all third-party publishers must now implement Microsoft Clarity — its free behavioral analytics tool — to remain eligible ...

Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program. Most existing Universal Event Tracking (UET) tags will be updated to the combined system ...

Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising. This obviously only applies to ...

Microsoft will count only Clarity-enabled ad traffic, requiring these publishers to install the tool or lose billable impressions and clicks. Microsoft is tightening ...