Using generative AI to streamline the brand design process. Using generative AI to create content that is uniquely on-brand. Using generative AI to increase appeal with personalization. Is artificial ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Last year, the Ohio Chamber of Commerce embarked on a major project — creating a new image or brand. We’ve always been the voice of business in Ohio, but no one had ever stepped back and asked, “What ...

Harvard Business Review recently featured an article on Design Thinking. California Management Review, the journal from UC Berkeley’s Haas School of business devoted its entire Winter 2020 issue to ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Over the last 150 years, the brand design process has transitioned from iron brands burning their mark onto products to lead type pressed into paper to the use of pixels on digital products. The ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy.