Now more than ever, business leaders are guiding a workforce and serving consumers who demand that brands stand for more than just profit alone. Smart leaders are asking: How do we harness the power ...

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief ...

Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts with what a meaningful brand is outside of AI. A logo is ...

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

How can marketing teams use meaning intelligence from social media to spot early warning signs before they impact brand health? Many teams pursue the latest large language models (LLMs) or small ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

There is a quiet revolution underway in the way brands are being built. It challenges some of the most enduring ideas in marketing — that consistency is strength, that control builds equity, that ...

How much brand involvement is too much? Premium video created for online viewing is often branded, meaning that a sponsor or brand was involved in its creation. Branding goes beyond sponsorship. A ...