Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. My series on brand and employee believers explored how to create (or identify) ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the completion of its recent brand performance tracking engagement. The success story offers comprehensive insights into ...

YouGov has launched BrandIndex Voices, an AI-powered qualitative tool that provides insights into consumer perceptions and the reasons behind brand tracking metrics. This innovative platform allows ...

Stagwell, which has been in the process of integrating a variety of related units to improve products and gain efficiencies, is doing so once again -- this time integrating flagship consumer research ...

SurveyMonkey is now Momentive. Learn more here. With the world beginning to vaccinate against COVID-19, businesses are looking to the future with optimism—and ambitious goals. This moment in time is ...

SINGAPORE--(BUSINESS WIRE)--Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The ...

In today’s AI-first world, tools like ChatGPT, Gemini, Perplexity, and Claude have become brand gatekeepers. If your brand doesn’t show up in AI-generated answers, you’re invisible to a rapidly ...

Those who are struggling with tracking (and participating in) what their community is doing across many different social networks now have a new tool at their disposal. This tool is Motion, which you ...

To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country ...

YouTube, TikTok, and Reddit tracking shows where brands are being discovered. Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand ...