By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

Private label is becoming increasingly popular in the F&B industry due to rising inflation and brand backlash despite Americans' love for big brands. The F&B industry has always been about building ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Private-label food and beverage brands will need to move beyond following name brands if they are to retain market share and become market leaders, Todd Maute, partner at brand and design firm CBX, ...

Composite image of Kirkland Signature, Trader Joe's, and Great Value snacks against an orange sparkly background - Static Media / Shutterstock / Getty It's no secret that many grocery stores have been ...

As private labels and store brands have evolved over the last decade, the stigma of the “cheap, alternative, knockoff” brand has worn away. Retailers have built bona fide brands, touching all ...

Walmart launched a new discount private label brand on Tuesday called Bettergoods that features around 300 grocery products ranging from $2 to $15. The Bettergoods line includes a wide range of ...