The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Read about the unique challenges for the second-hand ecommerce market, accounting for fast-moving stock and five strategies to try. The market for global resale apparel alone reached $227 billion in ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Cybersecurity companies face some of the most difficult conditions in paid search: high cost-per-click, technical buyers, long evaluation cycles, and intense competition for limited high-intent ...

SpyFu delivers powerful competitor keyword research and PPC insights through an affordable platform with over 10 years of historical data.