Making healthier choices is hard. But it’s also something that AI is uniquely positioned to solve, write Sam Altman and ...

Scientists have studied human behavior change for decades, and there are hundreds of theoretical models designed to explain the many factors that influence decision making. My favorite model is the ...

When change gets hard, people often push for more motivation or willpower. More often, the real barrier is distress intolerance—not a lack of effort.

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

The most successful organizations have leaders who understand how to implement strategies in ways that align with how people think, decide and act.

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Behavioral change is essential in healthcare, especially with the influx of advances and technologies the promise to transform the system. But how should hospitals go about motivating change? BJ Fogg, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Improving your heart health may be as simple as making small behavioral changes - a new study of behavioral health interventions suggests that they are effective at helping people alter their ...