Beauty’s social media power is changing pace. Exclusive data from influencer marketing platform Lefty offers a snapshot of where the industry currently stands. Beauty’s earned media value (EMV) on ...

Cosmetics companies owned by celebrities have risen to the top in a world where the beauty industry and celebrity culture combine in a way never seen before. Thanks to Instagram and TikTok, these ...

First artificial intelligence came for our jobs. Now it’s coming for beauty standards…by way of an AI-generated influencer beauty pageant. Solely digital renderings and not real people, cybernated ...

In the first week of March, celebrities leaned more into their signature beauty looks, reinventing the details in which they’re known – and they had all the time to show us how they would like to be ...