Isaiah Stewart has signed a deal with Xero Shoes, the company announced Thursday. The "minimalist" footwear brand, which specializes in lightweight running and training shoes, is launching its first ...

Nike, which primarily sold running shoes, faced declining sales in 1984 and signed a sponsorship deal with NBA rookie Michael ...

When Michael Jordan took flight in his pair of Nike sneakers during the 1984 season, it served as a turning point for basketball and fashion. With the help of music and pop culture, everyone soon ...

A 24-year-old entrepreneur has launched a line of basketball sneakers that’s designed exclusively for women — and it all started with an ad for Nike shoes. Natalie White, then a senior at Boston ...

As women's basketball continues to grow in popularity, several players have turned that popularity into lucrative endorsement and shoe deals. One such player is New York Liberty guard, Sabrina Ionescu ...

Sports Illustrated aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Throughout this basketball season, no brand has been a more ...

UConn women's basketball star Paige Bueckers has signed an NIL deal with Nike, the company announced on Wednesday. She will be part of the campaign promoting Nike's new G.T. Hustle 2 sneakers this ...

Women’s basketball players have traditionally played the sport in men’s sneakers. Now brands like Puma, Nike and Adidas are looking to score with signature shoes for WNBA superstars such as Breanna ...

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...