Where does a car's character live? Is it in the suspension? The engine? Is it the way the seats squeeze your sides or the way the exhaust tickles your ears? In reality, a car's character is defined by ...

BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

BMW (BAMXF.PK) is talking less lately about what a BMW is, and more about what a BMW does for you, the driver. Namely, a BMW puts a smile on your face and makes you look forward to driving it, a theme ...

The BMW Vision Driving Experience, or VDX, is a high-performance concept that highlights the upcoming “Heart of Joy” management controller. The VDX is a four-motor battery-electric vehicle designed to ...

BMW has incorporated a mobile application into its ongoing ?Joy? campaign to highlight its high-performance cars and the sheer driving pleasure they give owners. The launch of the new BMW Hong Kong ...

To show that love of the ultimate driving machine is forever and not relegated to selling merchandise or holiday cards, BMW has unveiled something it calls the Heart of Joy—a little black box full of ...

When is joy not exactly happiness? When you tweak a sacred marketing campaign. Last year, BMW brass in Germany decided to use a new global campaign timed around the launch of the new 5 series. The ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd. The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

The BMW iX3 has a 'Superbrain' that controls the car’s dynamic functions. It’s a complex piece of equipment with a simple goal: to provide a better driving experience. For a while now, we’ve been ...