For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we’re finally seeing the technology being used in creative and innovative ways. During this episode of Retail ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

Transparent OLED display technology overlays high-impact digital visuals onto a Citizen Watch display case to engage the viewer as it showcases the physical products. When you purchase through links ...

H&M is now working with Snap, using the tech platform’s Camera Kit to provide consumers with virtual try-on (VTO) opportunities for a range of products in the fashion retailer’s app and via Snap’s app ...

Shopping during the pandemic shifted consumer behaviors to an online storefront. Building upon what consumers liked about the online experience, creative teams and retail brands are enticing shoppers ...