The Amazing Spider-Man augmented reality app has been launched by Sony. Available for iOS and Andoid mobile devices, the Qualcomm's Vuforia-powered application features exclusive animated footage ...
Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...
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Mark Zuckerberg — the man who made Facebook — wants you to cut down on your screen time
Mark Zuckerberg is on a mission to combine the physical and digital worlds — and he's leaving screens out of it. The future of tech is heading away from them and toward holograms that eliminate the ...
Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...
How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...
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