Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Shazam, known for its eponymous music recognition app, has launched a new ...

Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are more willing to share personal information with retailers to ensure ...

The clip shows a mind-blowing iPhone app being used that employs augmented reality to de-clothe unwitting victims being viewed through the iPhone’s camera. Seems like great idea, judging by the ...

West Palm Beach's new augmented reality tour brings downtown to life with dancing skeletons, animated murals, and historical views.