Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...