Audi's logo has gotten a makeover — or at least updated its look. Of course, the four interlocking rings remain, but they are noticeably flatter. The old chrome look has also taken a hike, replaced ...

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

China is Audi’s largest single market, with sales exceeding 729,000 vehicles in 2023. Now, the German carmaker is set to expand its footprint in the region with the launch of a new automobile brand.

This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in branding.

AUDI has unveiled a brand new logo for its latest EV launch – just days after luxury rival Jaguar was slammed for a major rebrand. The automaker is hoping to target young drivers with the change, ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

Audi shows off its new all-caps logo for China on a new electric concept car built in partnership with SAIC. Audi shows off its new all-caps logo for China on a new electric concept car built in ...

Audi CEO Gernot Döllner said the sister brand is targetting the country's younger and "more tech-savvy" EV buyers with a design that "signals both the connection to and differentiation from the sister ...