Pain relief brand Aspercreme has launched a campaign that introduces a new tagline: “Kick Pain in the Aspercreme.” “Aspercreme’s previous tagline: 'Love Hurts. Aspercreme Works,’ was effective for a ...

Aspercreme has kicked off its brand repositioning with a series of 15-second spots and a new tagline, “Kick Pain in the Aspercreme.” The ads, from agency of record Terri & Sandy, derive inspiration ...

Tom Cillo, the 58-year-old defensive lineman and powerlifter hoping to become the oldest player to play in a college football game since 2009, is building his own brand. Cillo signed a name, image and ...

Tom Cillo made history with a recent NIL deal signed on Friday, Sept. 26. Cillo, 58, signed an NIL deal with Aspercreme, according to a report from The Athletic — making him the oldest college ...

“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.