To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...

Billie, a personal care company, launched an innovative marketing campaign in Manhattan for its Coco Villa deodorant. Massive armpit-shaped scratch-and-sniff billboards were strategically placed, ...

Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant in its ...

Would you stop and sniff armpit before buying deodorants? Well, in an ad-filled marketing universe where everything is digital and influencer-backed, Billie, the personal care company, has made a ...