Apple TV+ is now just Apple TV, and Apple’s senior vice president of Services says the change was simply the right moment to make it. In a guest appearance on The Town podcast hosted by Matt Belloni, ...

Name changes aren’t unheard of in the streaming world — just look at HBO Max. Apple TV Plus appears to be the next to tweak its moniker. Apple’s streaming service “is now simply Apple TV, with a ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. By Alex Weprin Senior Editor The company buried the news in its announcement Monday morning about the premiere date for ...

In what could be Apple's quietest and most subtle rebranding exercise in its history, Apple TV+ is slowly losing the Plus and confusingly becoming just "Apple TV." The Apple TV+ streaming service is ...

On the plus side, it's shorter...? Apple on Monday quietly rebranded its streaming service. In a press release announcing its streaming plans for the summer blockbuster F1: The Movie, the tech giant ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. October ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

Over the past six years, Apple TV Plus has steadily built one of television's most acclaimed content libraries. From massive ...

After dropping the plus from Apple TV, Apple teamed up with Finneas to make a new intro sound. After dropping the plus from Apple TV, Apple teamed up with Finneas to make a new intro sound. is a ...