Apple will slowly but surely change as new CEO John Ternus settles into his role, and according to Bloomberg’s Mark Gurman, ...

Apple is revamping its retail stores, replacing massive video walls with dedicated Genius Bars and wood pickup bays.

She was also the executive who described the stores as town squares rather than shops, and the seating areas and video walls existed to make that idea physical. Taking them out is not a refresh so ...

With over five years in the web and tech space, I’ve developed a deep passion for PC hardware and peripherals. I’m a habitual researcher, always eager to learn more, which has expanded my knowledge ...

All 12 Apple Store pages we checked open at 8 a.m. local time on September 18, and eight outside the US warn that Genius Bar ...

Anyone hauling a glitchy iPhone or a sluggish and buggy Mac up to Apple's Genius Bar could soon have company at the counter, in the form of an AI assistant quietly listening in. Apple is reportedly ...

Apple is testing Genius Bar Live Notes, an AI-powered tool that listens to customer conversations at the repair counter. It turns conversation into transcripts and is already running in a handful of ...

Apple is piloting an AI transcription tool at select Genius Bar locations that automatically captures conversations between store employees and customers during repair appointments, according to a new ...

Apple is reportedly gearing up to bring the first double-row Genius Bar to its new Garden State Plaza store in New Jersey. The Cupertino company is planning to move the store into a larger space in ...

According to Mark Gurman’s latest Power On newsletter for Bloomberg, Apple is testing a new AI system for Genius Bar appointments. But don’t worry, it’s not any of the things you would immediately ...