As search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we’re ...

Guarantees in life are scarce. So when a global pandemic throws our environment into disarray, it is natural to shy away from ambiguity and lean into patterns that align with our worldview. Various ...

Peter O'Connor received funding for this research from the Australian Government and Change2020 under the Innovation Connections Scheme. Karen Becker received funding for this research from the ...

Creative ideas sometimes emerge because someone directly and explicitly asks us to come up with a new idea. It could be we're asked to help solve a pesky problem, or to generate suggestions for how to ...

Take a look at the image below... An ambiguous silhouette that the brain might categorize as a face or a hand. Source: Nicolas Davidenko Is it a face or a hand? Neither? A little of both? By using ...