Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...

Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products. Not only ...

NEW YORK--(BUSINESS WIRE)--Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup ...

Revlon’s Almay has re-signed Elaine Irwin, who will be the face of the brand’s Almay Age Essentials makeup line. The Almay Age Essentials collection will feature three new products — Makeup, a ...

Almay is rolling out its biggest color cosmetics initiative in two years, Pure Blends, an eco-friendly collection that at least one buyer said will give competitors “a run for their money.” While ...

This new chapter spotlights Almay's modern packaging, evolved design language and skin‑conscious positioning NEW YORK, April 2, 2026 /PRNewswire/ -- Today, Almay announces a transformative new chapter ...

Lucy Hale has a brand new beauty gig! On Tuesday, May 12, Almay announced that the Pretty Little Liars alum is the newest spokesperson for the company. “So thrilled to share with you guys that I’ve ...

Lucy Hale hits the trails at Fryman Canyon for a hike with a friend in Los Angeles on Monday evening (May 11). Just hours later, the 30-year-old Katy Keene star was announced as the newest brand ...

Revlon, Inc. announced that Carrie Underwood is joining Almay as a Global Brand Ambassador. Multi-platinum recording artist and performer Underwood is one of the biggest names in the entertainment ...

Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup collection, Almay Age Essentials.