Add Yahoo as a preferred source to see more of our stories on Google. Elaine Irwin, looking ageless as always. (Photo Getty Images) Supermodel Elaine Irwin, who was the face of Almay — appearing in ...

Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products. Not only ...

It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...

Just when we have music on our minds (the Grammys are this Sunday!), Almay announced that country superstar Carrie Underwood is the brand’s new global ambassador. It makes sense that Almay would be ...

This new chapter spotlights Almay's modern packaging, evolved design language and skin‑conscious positioning NEW YORK, April 2, 2026 /PRNewswire/ -- Today, Almay announces a transformative new chapter ...

NEW YORK — Almay is turning over another new leaf. Earlier this year Almay introduced Kinetin skin care, the only anti-age collection in the mass market to offer the namesake botanical ingredient. Now ...

The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...

Almay has revealed actress, screenwriter and producer Rashida Jones as its first Almay Insider. The newly created role follows the announcement earlier this summer of a campaign called Reveal the True ...

You’ll find lots of people who will tell you that the one makeup product they can’t live without is concealer, maybe mascara. I beg to differ. My desert island must-have? Blush. Nothing makes me look ...