Jessica Coates is a pioneer in the new world of digital-display advertising. But her old resume wasn’t selling her career properly. Sometimes all you need is an update to get your career going in a ...

Looking for a job? A killer résumé isn’t all about grammar and qualifications. These basic principles of marketing and advertising will move your résumé to the top of the pile. Try to think of ...

In fact when it comes to positioning for career moves, there is an even greater need for marcomms specialists to take a critical look at their own marketing tools. A well crafted resume will ...

Is it difficult for you to take credit for doing a project well? Don't like to brag? The resume is your opportunity to deliver a written advertisement as to why the employer should hire only you. FORT ...

As a techie, I never understood why marketing people were paid so much to describe the product that we built, until I gained an understanding for what they do. That said, here are tips on how to write ...