If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

Opinions expressed by Entrepreneur contributors are their own. Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He ...

University of Liverpool provides funding as a founding partner of The Conversation UK. Benn used a range of rhetorical and oratorical devices to make his powerful case. Specifically, these were ...

Have you ever wondered how much control you truly have over the information you consume daily? It may seem that the news you watch, the social media posts you scroll through, and the advertisements ...