In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can ...

YouTube is giving creators an opportunity to make more money when posting videos that deal with content that advertisers consider to be controversial, highlighting the social media-company’s continued ...

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization ...

Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. “It’s kind of hard for me to imagine ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price forecast of $220 on Thursday. Sheridan said that expanding upon its recent AI ...

Harmonic's VOS ® 360 Ad SaaS has been Officially Integrated with FreeWheel for Server-Side Ad Insertion and In-Stream Advertising Harmonic's VOS360 Ad is an innovative cloud-native, stand-alone SSAI ...

Brian Ring is Principal Analyst at Ring Digital llc, a consultancy that leverages video tech expertise, proprietary TV surveys, and 20 years of industry experience to help clients navigate the future ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...