Playfly Sports today is broadening its efforts around helping partners better monetize in-market streaming, as the company ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to ...

IRVINE, Calif.—Viant Technology said it will integrate its demand-side platform (DSP) with LG Ad Solutions in a move that the companies said will accelerate addressable advertising in the connected TV ...

In what the companies say gives brands access to the “largest authenticated CTV footprint in the U.S.,” Roku and Amazon Ads have announced a major premium streaming ad-inventory integration ...

NBCUniversal and Comcast’s cable network portfolio spin-off Versant have brokered a new commercial service agreement that will see the former sell domestic advertising inventory for the latter under ...

The NFL‘s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and ...