UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

The feature uses images uploaded by the customer or selected artificial intelligence-generated models that align with customers’ size, shape or style. Once the image has been uploaded, customers can ...

Asos has introduced a new virtual try-on tool that lets customers view how selected products look on them. The feature allows shoppers to try on clothing from a selection of 10,000 items by either ...