Searchenginejournal.com

A/B Testing: Why & How to Do Split Testing on Your Website

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...
Business Wire

UserTesting Introduces New Test Templates for Companies Looking to Meet the Growing Demand for Sustainable Products, Services, and Experiences

SAN FRANCISCO--(BUSINESS WIRE)--UserTesting (NYSE: USER), a leader in video-based human insight, today announced new test templates for the UserTesting® Human Insight Platform that enable companies ...
Forbes

A/B Testing Can Help Transform The Effectiveness Of Employee Training

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...
Searchenginejournal.com

A/B & Multivariate Testing for SEO: How to Do It the Right Way

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...
Forbes

A/B Testing: The Benefits And How To Use It Efficiently

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...
The Next Web

Marketing the TNW Way #9: A/B Testing with Google Tag Manager

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO ...
Newsweek

5 Common A/B Testing Challenges Marketers Face (and Their Solutions)

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.
Business Wire

UserTesting Introduces New Test Templates That Enable Companies to Understand Human Interactions with Connected Devices and the Internet of Things (IoT)

SAN FRANCISCO--(BUSINESS WIRE)--UserTesting (NYSE: USER), a leader in video-based human insight, today released new test templates for the UserTesting Human Insight Platform that enable companies to ...