Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning in the 2026-27 ...

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

What Happened? Shares of athletic apparel company Under Armour (NYSE:UAA) fell 22.4% in the morning session after the company ...

Under Armour said on Friday its sales decline would worsen this quarter and warned of soft demand as well as $100 million more in tariff-related costs for the year, sending the sportswear maker's ...

Under Armour’s gross margins were around 50% after the Covid hit, but inventory pressures in the industry have driven margins down to 46.1% for the most recent quarter.