Presented at Miami Art Week, Jaguar said the concept embodies a complete design reinvention to carry the brand forward toward electric-only vehicles.

The Big Jag Rebrand is one of those rare car-industry stories that escapes our strange little corner of the internet and into the mainstream. The Type 00 found its way onto the front page of pretty much every major news website in the UK, and plenty beyond. And it turns out, the things car-people think are normal, normal people don’t.