This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

As Kohli switches to Agilitas, we revisit some memorable campaigns that came out of the Puma and Kohli collaboration.

Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion, believe experts ...

Virat Kohli is reportedly set to end his partnership with Puma, and the announcement is expected to be made in the ongoing ...

Virat Kohli’s strategic business manoeuvres have recently drawn attention, particularly his decision to part ways with ...

Cricketer Virat Kohli has reportedly invested in sportswear startup Agilitas as an investor and co-creator, with financial ...

Kohli has decided to invest in Agilitas and own a stake in the firm, backed by former Puma India and South-East Asia Managing ...

In 2017, Kohli had signed an eight-year contract worth Rs 110 crore to link up with Puma as their brand ambassador. However, ...

India cricket superstar Virat Kohli has reportedly swapped sportswear giant Puma for startup Agilitas. Reports out of India ...

Star cricketer Virat Kohli has invested in Indian sportswear start-up Agilitas and will serve as both co-creator and brand ...

In a surprising turn of events, Puma reportedly offered Virat Kohli a lucrative deal worth ₹300 crore for the next 8 years, ...

Kohli joins homegrown aspirational sportswear maker Agilitas as an investor and co-creator, company plans to go global riding ...