Proper No. 12 Irish Whiskey is no longer associated with Conor McGregor, as the company dropped him after he was found liable ...

Proximo Spirits, the parent company of Proper 12, announced that they will no longer use Ultimate Fighting Championship (UFC) ...

The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an ...

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC ...

Conor McGregor’s whiskey brand, Proper 12, is losing shelf space at major retailers, including one of the biggest supermarket ...

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — ...

Proper Twelve whiskey will no longer be associated with Conor McGregor following the UFC star’s sexual assault ruling.

Proper No. 12 Irish Whiskey has dropped Conor McGregor from branding following a sexual assault ruling earlier this week.

Conor McGregor's court defeat in a sexual assault suit against him has caused a string of fans to drop the Irishman.

Conor McGregor, the brash and polarizing MMA star who once conquered both the UFC octagon and the spirits market, is facing a sharp fall from grace. On Tuesday, Proper No. 12, the ...

Conor McGregor will no longer be the face of Proper No. 12 Whiskey, according to a report from Irish Independent.

Proper No. Twelve Whiskey will not use Conor McGregor’s name or image after an assault verdict. Retailers are also removing ...