Proximo Spirits, the parent company of Proper 12, announced that they will no longer use Ultimate Fighting Championship (UFC) fighter Conor McGregor’s name or image on the Irish whiskey, according to a report from the Irish Independent.

Conor McGregor’s whiskey brand, Proper 12, is losing shelf space at major retailers, including one of the biggest supermarket chains in the UK and Ireland. The

UFC superstar Conor McGregor was found guilty of sexual assault from an incident that occurred with Nikita Hand at the Beacon Hotel in Dublin on December 9, 2018. McGregor was tried in a Dublin High Court, and the jury found him liable for sexual assault, and the MMA star was ordered to pay more than €248,000 in damages to Hand.