The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.

The Macy's Thanksgiving Day Parade takes to the streets of New York City Thursday. Here's when it starts, how long it lasts and where it's streaming.

NBC is renegotiating the broadcast rights for the Macy's Thanksgiving Day Parade, which may run as high as $60 million per year, three times the current price of $20 million, The Wall Street Journal reported Monday.

The 98th Macy's Thanksgiving Day Parade will be held on Thursday, Nov. 28. Here's what to know. (Eugene Gologursky/ for Macy's, Inc.) So before you sit down for your Turkey Day dinner with the family and get ready to do some Black Friday shopping,

The Macy's Thanksgiving Day Parade is expected to proceed regardless of rain, but many of the large character balloons won't be permitted to fly if the wind gets too aggressive.

Man, Bluey and more floating over New York City during the Macy's Thanksgiving Day Parade. Here's how to watch.

The 98th edition of Macys Thanksgiving Day Parade will begin on Manhattan’s Upper West Side and end at Macy’s flagship store at Herald Square.

Thanksgiving will once again kick off with one of TV's biggest events: Macy's Thanksgiving Day Parade. Here's how to stream it and what to expect.

For the 98th time, Macy’s brings New Yorkers its annual parade. This year, there will be 22 floats, 17 character balloons and performances by the Temptations and T-Pain.