People pointed out that the duchess included two homages to Alice Waters, the famous chef who helped usher in the greater farm-to-table movement. Meghan has a gift certificate to Waters’s Berkeley, California restaurant Chez Panisse on the board, along with a black-and-white photo of her and Waters in the top left-hand corner.

So far, most everything about As Ever has a deeper meaning. Much ado has been made about Meghan Markle’s relaunched lifestyle brand, As Ever—including its logo, which has a deeper meaning than one might pick up on at first glance.

Meghan Markle shares a reflective social media collage featuring personal family moments and quotes that hint at navigating past challenges with Prince Harry.